The investment of the population pyramid is already a reality. The progressive aging of the population that Spain and other European countries experience has resulted in a new economic term «silver economy», which refers to the catalog of products and services that people demand for the fact of being greater.

Far is the figure of the «grandfather» or «retired» associated with old age with traditional negative connotations; now the elderly are a large population sector with economic potential and willing to live the last years of life in an «autonomous» and welfare.

Being older and living longer, older people configure a new market niche increasingly relevant in terms of consumption; it is here, where great business opportunities arise that supply your needs (telecare, mobile app, tourism, leisure …).

Those physicists that come with age require specific solutions, technical aids that facilitate the daily activities of people who, due to their age or disability, have difficulties in carrying them out.

As a result of this internal demand, the Ayudas Más franchise emerged in 2014; company of sale, rent and technical service of systems of accessibility and orthopedics of high quality, that works with products designed to facilitate the mobility, the rest, the well-being and the independence, improving the quality of life of those people that need helps.

Its catalog of products and services adapted to the «silver economy» and its continuous search for the most innovative products on the market, make it a business opportunity with a high rate of return on investment; reason why it already has eight stores nationwide and plans for another three before the end of the year.

A profitable business that bets on the elderly as active and useful people that contribute to the growth and economic development of society.